India Post’s Financial Inclusion Drive: 'Ek Khata Pratyek Shakha' Campaign Achieves Landmark Success.
By Mithilesh Kumar Mandal | November 14, 2024
In a remarkable stride towards financial inclusion, the Department of Posts (DoP) and India Post Payments Bank (IPPB) have achieved significant milestones under the "Ek Khata Pratyek Shakha" campaign. Launched on January 29, 2024, the initiative aimed to extend banking services to the underbanked and unbanked populace by activating access points and opening at least one IPPB account per live banking touchpoint across the country.
The campaign's results, announced for the period ending September 30, 2024, highlight the collective efforts of DoP and IPPB teams to realize the Government of India’s vision of complete financial inclusion.
Campaign Highlights
Impressive Activation Rates:
- 1.36 lakh access points activated, achieving an overall 84% activation rate.
- 1.45 crore new IPPB accounts opened, significantly boosting financial inclusion in remote areas.
Top Performing Circles:
- Chhattisgarh Circle: Achieved 100% access point activation, setting a benchmark for excellence.
- Circles such as Himachal Pradesh, Madhya Pradesh, Maharashtra, and Tamil Nadu achieved 90% activation.
- 15 Circles recorded more than 80% activation, showcasing their commitment to reaching rural communities.
Regional Achievements:
- Regions with 100% Activation:
- Varanasi (Uttar Pradesh), Indore (Madhya Pradesh), Raipur (Chhattisgarh), Bhopal HQ (Madhya Pradesh), Aurangabad (Maharashtra), Chennai City (Tamil Nadu), Circle HQ (Uttar Pradesh), and Kolkata HQ (West Bengal).
- Regions with 90% Activation:
- Shimla HQ (Himachal Pradesh), Nagpur (Maharashtra), Punjab West (Punjab), Jabalpur RO (Madhya Pradesh), Rajkot (Gujarat), Southern Region (Tamil Nadu), Pune (Maharashtra), Navi Mumbai (Maharashtra), Prayagraj (Uttar Pradesh), and Shillong HQ (North East).
Recognition and Rewards
To celebrate the campaign’s success, the following awards have been announced for achieving activation milestones:
- 100% Activation: Appreciation certificates signed by the IPPB MD & CEO.
- 90% Activation: Appreciation certificates issued by the IPPB CGM & CSMO.
Building the Rural Economy
This campaign marks a critical step in strengthening rural economies by empowering local communities with access to formal banking services. The initiative has been instrumental in reaching even the remotest parts of India, helping bridge the financial inclusion gap.
Circle and Regional Dashboards
Performance data reveals the depth of the campaign’s success:
- Chhattisgarh Circle and regions like Varanasi, Raipur, and Chennai achieved 100% activation.
- Over 80% activation was recorded in 15 Circles, with active efforts continuing to enhance the reach of banking services.
Conclusion
The "Ek Khata Pratyek Shakha" campaign exemplifies the power of collaboration between the Department of Posts and IPPB to drive financial inclusion. With such impactful initiatives, the Government of India is well on its way to ensuring that every citizen, regardless of location, has access to essential banking services.
As the campaign progresses, it stands as a testament to the unwavering commitment of India Post and IPPB teams toward building a financially inclusive nation.
