Department of Posts (DOP) Launches DLC 3.0 Social Media Campaign to Aid Pensioners
The Department of Posts (DoP), under the Ministry of Communications, has announced its participation in the Digital Life Certificate (DLC) Campaign 3.0, a nationwide initiative led by the Department of Pension & Pensioners’ Welfare (DoPPW) to streamline and simplify processes for pensioners. This campaign, running from November 1 to November 30, 2024, aims to increase awareness and accessibility to Digital Life Certificates through organized camps across the country.
To reach a broader audience, the DoPPW has created a dedicated social media hashtag, #DLCCampaign3, which is to be used on Twitter and other social media platforms. All Circles are encouraged to leverage this hashtag to promote the campaign and help disseminate crucial information to pensioners across India.
Social Media Content for Field Promotion
The Department of Posts has provided the following social media content, in both English and Hindi, for use by field functionaries:
Instructions for Circles
All Circle Postmasters General (CPMsG) are requested to circulate the above content within their respective regions and to customize it by adding the relevant details of the event such as Office, City, District, State, and Date. The goal is to maximize the campaign’s visibility on social media and to ensure that the information reaches every eligible pensioner, enabling them to take advantage of the available facilities during DLC Campaign 3.0.
About the DLC Campaign 3.0
The DLC Campaign 3.0 is a part of the ongoing commitment to enhance the "Ease of Living" for pensioners by providing easy access to life certification digitally. By organizing camps and using social media to promote the initiative, the DoP and DoPPW aim to facilitate greater convenience and accessibility for India’s retired personnel.
This memo was issued with the approval of the Deputy Director General (Financial Services & Public Benefit Initiatives).
