Launch of CELC contest Introduction CELC is the marquee product for the bank, generating majority of revenues. So, we are planning to drive CELC across all EUs with full rigour in the remaining months of FY 2021- 22.
We have planned for a 2-Level approach for driving CELC business through 2 different contests running during 2- different back-to-back time-periods while focusing on different EU segments. Current Problem statements on CELC Mantra devices non-availability with EUs Only 22% EU participation YTD Stagnation on daily active EUs (10-11K) & daily CELC txns (1.2 to 1.5 lakhs) Contest Objectives One time Support to EUs to purchase Mantra devices One time support to EUs on TA Bills supposed to be incurred on CELC certification Increasing number of EUs working on CELC Increasing DRR on CELC Txns Increasing DRR on CELC Active EUs Revenue Achievement With an intent to curb all the infra-obstacles and assist EUs in getting activated for doing CELC business we are launching contests on CELC as are presented below
Level I CELC KE UBHARTE SITARE Target Segment Inactive EUs (Branch wise list will be provided) Inactive but L2 ready EUs Non-participating EUs due to non-availability of Mantra devices Duration 1 st February 2022 to 14 th Feb 2022 (15 days) Rewards Inactive EUs (Ubharte Sitare) Additional Incentive Reward of flat INR- 3000/- on crossing 100 Txns (7 Txn per day) during contest. (The onetime payment of 3K will cover for any new Biometric device purchased). The proof of Mantra Biometric purchase will have to be shown for release of 3K incentive Branches/ Divisions Branches/ Divisions adding >=50 New EUs on CELC (Those who qualify as CELC KE UBHARTE SITARE) will get Certificate of recognition from CSMO/ PMG respectively Branches/ Divisions adding >=100 New EUs on CELC (Those who qualify as CELC KE UBHARTE SITARE) will get Certificate of recognition from MD & CEO/ CPMG Circles Circles adding >=750 New EUs on CELC will get Certificate of recognition from CSMO/ Member Banking or Secretary Posts (For IPPB Circle AGM/ DoP CPMG respectively) Circles adding >=1500 New EUs on CELC will get Certificate of recognition from MD & CEO/ Member Banking or Secretary Posts (For IPPB Circle AGM/ DoP CPMG respectively) Circle wise Target for New EU activation from 1st Feb to 15th Feb 2022 (Annexure 1) Level II Mega contest: CELC KE SITARE Target Segment: All EU’s Duration: 16th Feb 2022 to 31st March 2022
Rewards **: EUs Slabs 50-199 200-499 500-999 1000-2999 3000-4999 5000+ Gifts Battery Bank/ Bluetooth earphones Steam Iron/ Toaster Microwave/ Induction cook top Smart Phone/ Washing Machine /Refrigerator Smart TV / Laptop Scooty L1 & L2s L1 will get Additional INR 3 per CELC txn on all txns done by Gift Qualified EUs L2 will get Additional INR 1 per CELC txn on all txns done by Gift Qualified EUs Divisional Heads Recognition to Top 25 Divisional Heads on absolute numbers across country
Top Division in each circle on Absolute numbers IPPB Branches Recognition to Top 25 Branches on Target vs Achievement across country Top Branch in each circle on Target vs Achievement Top 25 Branches on Absolute numbers across country PS: The minimum number for the Branch/ Division for the recognition is 5000 CELC Transactions PMGs Recognition to Top 10 Regions on Target vs Achievement across country Top 10 Regions on Absolute numbers across country PS: The minimum number for the Region for the recognition is 30,000 CELC Transactions IPPB Circle Heads/CPMGs Recognition to Top 7 Circle on Target vs Achievement across country Top 7 Circle on Absolute numbers across country PS: The minimum number for the Circle for the recognition is 50,000 CELC Transactions **All rewards subject to minimum 100% of Target Achievement Circle wise CELC targets for 15th Feb to 31st March 2022, (Annexure 2) Requesting you to please circulate the Contest to the CPMsG
