Postcard Campaign 2021| 75 Lakhs Post Card Campaign under “Azadi Ka Amrit Mahotsav (AKAM)” | Indiapost/DOP/Post Office Order Dated 02.12.2021

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 No. 05-06/2021- PD

Government of India Ministry of Communication Department of Posts

Parcel Directorate


Dated: 02.12.2021

Shri Shriram Aarawakar General Secretary,

Vidya Bharati Akhil Bhartiya Shiksha Sansthan Pragya Sadan, G.L.T. Saraswati Bal Mandir Parisar New 

Delhi - 110065



Subject:  - 75 Lakhs Post Card Campaign  under “Azadi Ka Amrit Mahotsav (AKAM)”


As a part of ongoing celebrations of Azadi ka Amrit Mahotsav (AKAM), the  Department   of  Posts,  Ministry  of  Communications,  in  collaboration   with Department of School Education & Literacy, Ministry of Education propose the “75 Lakh  Post  Card  Campaign”.     Accordingly,  the  Post  card  Campaign  is  being organized from 01st December to 20th December 2021. The campaign shall be open for all students  of class IV  to XII of all schools  affiliated  to  CBSE  various  state education  boards.  

The  students  shall  be required  to write a post  card  to Hon'b1e Prime  Minister on any of the two topics “Unsung heroes of Freedom Struggle” and “My Vision for India in 2047” in English / Hindi or any scheduled languages.

2.           In  order  to  make  this  Campaign  successful,  the  following  actions  are required  to  be  to  be  taken  by  Vidya  Bharti  Schools  in  coordination  with  nodal officers appointed by Department of Posts:


(i)       Conduct  of  post  card  campaign   at  the  School   Level:  Schools  shall themselves   conduct   the  post  card  campaign   on  the  above  topics  in coordination  with  Postal  Nodal  officer  appointed  by  the Department  of Posts.  The  pre  addressed   postcards  shall  be  arranged  by  the  Postal Department  through  the local post offices of the respective schools. 

The participating  students  shall  purchase  the postcards  @  50 paisa  per post card.


(ii)      As soon  as the conduct  of activity  is completed  at the school  level,  the CBSE affiliated schools shall select 10 postcards having best ideas on the given topics from their school and upload on CBSE portal. As well as the NON-CBSE  Schools  shall  select  10  postcards  having  best  ideas  on  the given topics from their school and upload on 

MyGov portal. The schools should  hand  over  the  remaining  post  cards  separately   to  the  postal authorities for dispatching the same to Nirman Bhawan Post Office to be delivered to PMO.


(iii)     The  16  Regional  Offices  of CBSE  shall  shortlist  a  total  of  320  entries received on the CBSE Portal and forward it to CBSE Headquarters,  New Delhi for final selection of best entries. Evaluation of entries submitted by non CBSE Schools to be done by respective SCERTs.


(iv)     National level evaluation for entries from CBSE Regional Head Quarters as well as for the entries from various SCERTs would be done by CBSE.


(v)      75 students who have contributed best ideas shall be invited for final event to be held at Vigyan Bhawan, New Delhi on 17th January 2022 forenoon and shall interact with Hon'b1e Prime 

Minister. About 500-1000 postcards having best ideas will be displayed during the exhibition organized on this occasion.


2.       In view of above it is requested to disseminate this information up to school level located at all over India and share the name and contact details along with email address  of  your state  coordinators  with  this  Directorate  so  that  state  level  nodal officers nominated by 

Department of Posts may coordinate with them and provide necessary support in making this campaign successful.


Dushyant Mudgal General Manager (Operations)


Copy to:      All  Chief  Post  Master  Generals  for  kind  information  and  issuing necessary  

instructions  to  Nodal  Officer  nominated  in the circles  for coordinating with Vidya Bharti 

Schools set up in states.




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