CELC MAHA Login PAKHWARA (15TH -31ST December 2021).
Madam/Sir,
CELC is the high revenue generating product which is the key Bank focus in these remaining four months. The generation and encashment of opportunities in CELC is not uniform in all the circles. Presently only 33,000 EUs are actively performing CELC transactions however there is approx. 70,000 EUs who are certified and can process CELC.
2. To ensure all round participation CELC MAHA LOGIN PAKHWARA is proposed during 15-31 December 2021 and no other product Maha Login shall be proposed in next three months and entire focus would be on enhancing CELC business which can generate immediate revenue for the Bank. During this Pakhwara, 50 Lakh CELC transactions has been targeted.